Yutong Wang tomonidan HarvardXR 2024 Vizual Identifikatsiya

Yutong Wang tomonidan yaratilgan HarvardXR 2024 Vizual Identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2025 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2025

HarvardXR 2024 Vizual Identifikatsiya

muallif: Yutong Wang

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#167298 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

HarvardXR 2024 Vizual Identifikatsiya haqida

Extended Intelligence sun'iy intellekt va kengaytirilgan haqiqatni aks ettiruvchi dinamik vizual identifikatsiyani yaratish uchun generativ dizayndan foydalanadi. C4D dasturida protsedural generatsiya yordamida tasodifiy piksel matritsalari AI va XR ni integratsiya qiladi hamda konferensiya mavzularini mustahkamlaydi. Ushbu miqyoslanadigan tizim raqamli ekranlar, belgilar va bosma materiallar bo'ylab moslashadi. Tuzilgan rang palitra ishtirokchilarning identifikatsiyasini farqlaydi va aniqlikni ta'minlaydi. Generativ texnikalardan foydalangan holda, identifikatsiya innovatsiya va kelajakka yo'naltirilgan dizaynni o'zida mujassamlashtiradi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

HarvardXR 2024 Vizual Identifikatsiya A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. HarvardXR 2024 Vizual Identifikatsiya ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. HarvardXR 2024 Vizual Identifikatsiya ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: HarvardXR 2024: Extended Intelligence is a conference on the convergence of AI and XR at Harvard University and beyond. To express the core values of HarvardXR 2024, this visual identity centers on the concept of pixels, symbolizing the building blocks of digital experiences and the future-facing nature of the event. This visual language helped to reflect the innovative spirit and technological advancement that the conference embodies.
O'lchamlar va qadoqlash: The visual identity has been applied across various formats, from social media graphics to large-scale signage up to 3048 mm in height. It has been displayed through both digital and physical mediums, including printed materials, posters, banners, and digital screens. The adaptable design ensures clarity and impact across different scales and platforms, maintaining consistency in both small and large-format applications.
Teglar: brand identity, branding, visual identity, experience design, conference
Ishlab chiqarish texnologiyasi: The design was created using Adobe Creative Suite for layout and branding, while randomized pixel matrices with embedded "AI" and "XR" letters were generated using C4D. The finalized visuals were displayed on digital screens and adapted for physical production, including posters, signs, banners, and branded merchandise such as mugs, stickers, and tote bags. Various printing techniques ensured consistency across both digital and physical applications.
Dizayn muammosi: A key challenge was balancing the generative pixel-based design with clarity and adaptability across various formats. The randomized pixel matrices, while visually engaging, needed refinement to maintain legibility, especially at different scales. Technically, integrating C4D for automation required iterations to ensure consistency. In addition, to enhance participant engagement, a customized digital ticket animation featuring their names was generated and sent via email upon sign-up, creating a personalized and welcoming experience.
Tadqiqot: This research explored the integration of generative design in visual identity. The objective was to automate and enhance design consistency using procedural methods. Using C4D, my team generated randomized pixel matrices, embedding 'AI' and 'XR' to reinforce the conference theme. Feedback from participants helped refine color differentiation for speakers, sponsors, staff, and audience. The approach improved efficiency, scalability, and adaptability across digital and physical applications.
Ilhom: The inspiration for this design stems from the fundamental role of pixels in digital experiences. Pixels symbolize both the technological essence of XR and the idea of collaboration — small elements coming together to form something greater. By integrating pixel-based visuals, the brand identity highlights the innovative spirit of the conference while making complex technologies feel engaging and approachable to a diverse audience.
Loyiha muddati: The project started in December 2023 in Cambridge, Massachusetts, and finished in April 2024 in Cambridge, Massachusetts.
Ish jarayoni: This brand identity creates a cohesive and engaging visual experience for HarvardXR 2024, seamlessly adapting across digital and physical formats, from social media to large-scale signage. A dynamic pixel-based design reflects the conference’s themes while four main colors differentiate participant identities, including speakers, sponsors, staff, and audience. This structured visual system enhances recognition and makes complex technologies feel accessible and inviting for attendees.