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Kanade Japanese Asosiy vazifasi: Qadoqlash by Yuko Takagi

Kanade Japanese Asosiy vazifasi: Qadoqlash by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.


KumushQadoqlash· 2025

Kanade Japanese Asosiy vazifasi: Qadoqlash

by Yuko Takagi

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Colors

The Design

About Kanade Japanese Asosiy vazifasi: Qadoqlash

Kitob matni: Premium yaponcha hunarmandchilik likyori Kanade uchun qadoqlash dizayni mahsulotning nafis, tabiiy ta'mini aks ettirish uchun an'anaviy estetikadan ilhomlangan. Uyg'unlik tushunchasidan ruhlanib, dizaynda yaltiroq tolali maxsus washi qog'ozi qo'llanilgan bo'lib, u mat va nozik yaltiroqlik o'rtasida kontrast hosil qilib, seziladigan, hunarmandona tuyg'u yaratadi. Akvarel tasvirlar va qo'lda yozilgan xattotlik qo'l mehnati taassurotini kuchaytiradi, maxsus shrift esa zamonaviy, biroq madaniy ildizlarga ega o'ziga xoslikni qo'shadi. Natijada, global miqyosda jozibador bo'lish uchun an'ana va zamonaviy did o'rtasida ko'prik bo'ladigan qadoqlash yuzaga keldi.

The Recognition

About the A' Design Award Kumush Mukofoti

Kanade Japanese Asosiy vazifasi: Qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Kanade Japanese Asosiy vazifasi: Qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Kanade Japanese Asosiy vazifasi: Qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
Dimensions & Packaging
700ml
Tags
#packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
Production Technology
The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
Design Challenge
Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
Research
We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
Inspiration
The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
Project Duration
1 year, Tokyo
Operation Flow
Consumed neat, on the rocks, or in cocktails.
Patents
Yuko Takagi
Image Credits
Yuko Takagi

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