Onshore Roasters Asosiy vazifa: Brending by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.
KumushGrafika· 2025
Onshore Roasters Asosiy vazifa: Brending
Client: Cansu Dagbagli Ferreira
A' Design Award Kumush Mukofoti Winner in Grafika Category
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The Design
About Onshore Roasters Asosiy vazifa: Brending
Onshore Roasters brendining identifikatsiyasi hashamat, tabiat va barqarorlik uyg'unligini aks ettiradi. Logotip qahva donasi, quyosh nurlari va to'lqinlarni birlashtirib, dengizdagi mukammal tongning marosimini gavdalantiradi. Diqqat bilan tanlangan tabiiy rang palitrasi va qayta ishlangan qog'ozdan tayyorlangan qadoqlash brendning nafosat va ekologik ongli qadriyatlarga sodiqligini mustahkamlaydi. Yaxtalar turmush tarzidan ilhomlanib, dizayn soddalik va nafislikni muvozanatlashtirib, sifatli qahva va ochiq suvlar o'rtasida uzluksiz bog'lanish yaratadi.
The Recognition
About the A' Design Award Kumush Mukofoti
Onshore Roasters Asosiy vazifa: Brending A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Onshore Roasters Asosiy vazifa: Brending ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Onshore Roasters Asosiy vazifa: Brending ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
- Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
- Tags
- coffee, yacht, sea, logo design, branding, packaging
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
- Design Challenge
- The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
- Research
- Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
- Inspiration
- The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
- Project Duration
- From September 2023 to March 2024
France - Operation Flow
- Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
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