Chungsheng Chen, Carol Sen and Enyang Chen tomonidan Playgo Kemping (kamper) furgonlari uchun brend identifikatsiyasi

Chungsheng Chen, Carol Sen and Enyang Chen tomonidan yaratilgan Playgo Kemping (kamper) furgonlari uchun brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2025 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2025

Playgo Kemping (kamper) furgonlari uchun brend identifikatsiyasi

muallif: Chungsheng Chen, Carol Sen and Enyang Chen

Mijoz: Tainan University of Technology/Product Design Department

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Playgo Kemping (kamper) furgonlari uchun brend identifikatsiyasi haqida

Playgo — kamping furgonlarini modifikatsiya qilish xizmati uchun yaratilgan brend identifikatsiyasidir. Playgo logotipi qidiruv va ishonchlilikni ifodalash uchun to'q sariq va qora ranglarni egri chiziqli tipografiya bilan uyg'unlashtiradi. Ushbu identifikatsiya vizit kartochkalar, mato sumkalar, konvertlar, firma blankalari, papkalar, transport vositalari uchun stikerlar, veb-sayt va ijtimoiy tarmoq hisoblarida qo'llaniladi. Qo'llanmalarda rang nisbatlari, harflar oralig'i va chiziq qalinligi belgilab qo'yilgan bo'lib, logotipning eng kichik qo'llanish balandligi 10 mm etib belgilangan. Shuningdek, ushbu identifikatsiya foydalanuvchilarga modifikatsiya variantlarini tanlashda yordam beruvchi onlayn narx so'rovi tizimi va jismoniy ko'rgazma maydonini ham qo'llab-quvvatlaydi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Playgo Kemping (kamper) furgonlari uchun brend identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Playgo Kemping (kamper) furgonlari uchun brend identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Playgo Kemping (kamper) furgonlari uchun brend identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
O'lchamlar va qadoqlash: Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
Teglar: Branding, Visual Identity, Logo Design, Camper Van, Outdoor
Ishlab chiqarish texnologiyasi: Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
Dizayn muammosi: The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market.
Tadqiqot: Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market.
Ilhom: Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
Loyiha muddati: The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
Ish jarayoni: Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention.
Patentlar: acdesign associates International Co., Ltd.
Jamoa a'zolari: ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department
Rasm mualliflari: acdesign associates International Co., Ltd.