Chengdu Wanjiazu Technology Co., Ltd tomonidan Moutai Prince Spirtli ichimlik shishasi qadoqlash dizayni

Chengdu Wanjiazu Technology Co., Ltd tomonidan yaratilgan Moutai Prince Spirtli ichimlik shishasi qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2025 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinQadoqlash· 2025

Moutai Prince Spirtli ichimlik shishasi qadoqlash dizayni

muallif: Chengdu Wanjiazu Technology Co., Ltd

Mijoz: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Qadoqlash toifasida A' Design Award Oltin Mukofoti g'olibi

192,019

Tasdiqlangan mukofot g'olibi

#169050 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Moutai Prince Spirtli ichimlik shishasi qadoqlash dizayni haqida

Moutai Prince — 500 ml hajmdagi xitoy spirtli ichimligi shishasi uchun yaratilgan qadoqlash dizayni. Shisha asosi kunjut dukkagining egri shaklidan ilhomlangan, yuqori qismi esa gullagan kunjut gulini eslatadi. T shaklidagi qopqoq kunjut gulbarglari naqshlarini beshta turna tasviri bilan uyg'unlashtiradi. Qopqoq metallga bo'rttirma naqsh solish usulida tayyorlangan bo'lib, bu nafis uch o'lchamli tekstura hosil qiladi. Shisha asosi qo'lda ushlash uchun qulay bo'lgan baxmal tekstura bilan qoplangan. Rang palitrasi bronza va zarhal oltin tuslar bilan uyg'unlashgan nafis qora-jigarrang tusdan iborat. Glitsiniya binafsha rangli fondagi diagonal yorliq oltin bug'doy boshoqlari naqshlari bilan hoshiyalangan.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Moutai Prince Spirtli ichimlik shishasi qadoqlash dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Moutai Prince Spirtli ichimlik shishasi qadoqlash dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Moutai Prince Spirtli ichimlik shishasi qadoqlash dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
O'lchamlar va qadoqlash: A bottle contains 500ml
Teglar: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Ishlab chiqarish texnologiyasi: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Dizayn muammosi: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Tadqiqot: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Ilhom: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Loyiha muddati: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Ish jarayoni: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Jamoa a'zolari: General Manager and Design Director: Jingan Jia