David Kantor tomonidan Marlenka Qadoqlash

David Kantor tomonidan yaratilgan Marlenka Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2025 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2025

Marlenka Qadoqlash

muallif: David Kantor

Mijoz: Marlenka International s.r.o.

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#170016 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Marlenka Qadoqlash haqida

Marlenka qadoqlash dizayni toza va o'ziga xos yondashuvga asoslanib, mahsulotning tokchalarda kuchli mavjudligini va mahsulot assortimenti bo'yicha aniq farqlanishini ta'minlaydi. Qadoqlash tizimi turli xil tortlar va asal asosidagi shirinliklarni joylashtirish uchun ishlab chiqilgan bo'lib, lazzatlar, formatlar va o'lchamlarni ajratish uchun tizimli yondashuvdan foydalanadi. Premium vizual estetika mahsulot jozibadorligini oshiradi, innovatsion materiallar va ilg'or bosma texnologiyalari esa mukammal sifatni kafolatlaydi. Takomillashtirilgan dizayn nafaqat iste'molchi tajribasini yuksaltiradi, balki Marlenka brendining identifikatsiyasini va bozordagi mavqeini ham mustahkamlaydi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Marlenka Qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Marlenka Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Marlenka Qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
O'lchamlar va qadoqlash: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Teglar: marlenka, redesign, packaging,
Ishlab chiqarish texnologiyasi: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Dizayn muammosi: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Tadqiqot: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Ilhom: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Loyiha muddati: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Ish jarayoni: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Jamoa a'zolari: David Kantor
Radek Vysocký
Vojtěch Halamíček
Rasm mualliflari: David Kantor
Petr Vaněk