Yanghe Naked Bottle Liquor Baytszyu shishasi qadoqlash dizayni by Liandong Zhang and Xueqian Zhang

Yanghe Naked Bottle Liquor Baytszyu shishasi qadoqlash dizayni by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award Oltin Mukofoti in Qadoqlash Dizayni Competition Category.

OltinQadoqlash· 2025

Yanghe Naked Bottle Liquor Baytszyu shishasi qadoqlash dizayni

by Liandong Zhang and Xueqian Zhang

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award Oltin Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #170767

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yanghe Naked Bottle Liquor Baytszyu shishasi qadoqlash dizayni

Yanghe Naked Bottle Liquor — xitoy distillangan spirtli ichimligi bo'lgan baytszyu uchun qadoqlash dizaynidir. Kristall shisha idish klassik olxo'ri shishasi shaklini sodda, zamonaviy chiziqlar bilan birlashtiradi. Shishadagi echki shoxi ko'rinishidagi tuzilma brendning an'anaviy echki naqshiga ishora qiladi. Kapalak shaklidagi yorliq saqlab qolingan va takomillashtirilgan bo'lib, sodda chiziqlar va vazmin rang kombinatsiyasiga ega. Shishaning ko'k-yashil tusi savdo javonlarida ajralib turadi. Dizayn oddiy shishadagi ichimlikka yuqoriroq qabul qilinadigan qiymat va aniq brend identifikatsiyasini berishga qaratilgan. Shishaning o'lchamlari 76 x 76 x 257 millimetrni tashkil etadi.

The Recognition

About the A' Design Award Oltin Mukofoti

Yanghe Naked Bottle Liquor Baytszyu shishasi qadoqlash dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Yanghe Naked Bottle Liquor Baytszyu shishasi qadoqlash dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Yanghe Naked Bottle Liquor Baytszyu shishasi qadoqlash dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
Dimensions & Packaging: bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g
Tags: Yanghe, Naked Bottle Liquor, Classic, Elegant
Production Technology: With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
Design Challenge: The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
Research: In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
Inspiration: The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
Project Duration: From November 2024 Nanjing, Jiangsu, China
Operation Flow: The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
Team Members: Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
Image Credits: Jiangsu Yanghe Distillery Co., Ltd