Ghaffari Kimyoviy mahsulot qadoqlash dizayni by Wallrus Design Studio

Ghaffari Kimyoviy mahsulot qadoqlash dizayni by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2025

Ghaffari Kimyoviy mahsulot qadoqlash dizayni

by Wallrus Design Studio

Client: Ghaffari Chemical Industries Corp.

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Colors

The Design

About Ghaffari Kimyoviy mahsulot qadoqlash dizayni

Ghaffari — kimyoviy mahsulotlar qatori uchun ishlab chiqilgan qadoqlash dizayni. Dizayn minimal uslubga asoslangan bo'lib, unda muhim ma'lumotlarni ta'kidlash maqsadida ortiqcha elementlar olib tashlangan. Yorqin tipografiya va o'ziga xos rang palitrasi mahsulotning peshtaxtada tanilishini ta'minlaydi. Yorliqlar in-mould (qolip ichida yorliqlash) texnologiyasi yordamida ishlab chiqariladi. Vizual tizim turli o'lcham va hajmdagi mahsulotlarga moslashtirilgan, shu tufayli yagona vizual til butun mahsulot portfelini qamrab oladi. Maqsad — tarqoq identiklikni birlashtirish hamda bozorlar va media vositalari bo'ylab o'sish imkonini yaratish edi.

The Recognition

About the A' Design Award Kumush Mukofoti

Ghaffari Kimyoviy mahsulot qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Ghaffari Kimyoviy mahsulot qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Ghaffari Kimyoviy mahsulot qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
Dimensions & Packaging: This design has been developed and expanded for a variety of products in different dimensions and sizes.
Tags: Re-Branding, Re-design
Production Technology: IML Labels.
Design Challenge: Minimal design method.
Research: Same Products and same rebranding process.
Inspiration: In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
Project Duration: The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
Operation Flow: This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
Team Members: Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani
Image Credits: All images made with Cinema 4D in our studio.