Eternal Moon Asosiy Funktsiya: Oy keksi qadoqlanishi by Sha Feng and Jiayi Lu

Eternal Moon Asosiy Funktsiya: Oy keksi qadoqlanishi by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2025

Eternal Moon Asosiy Funktsiya: Oy keksi qadoqlanishi

by Sha Feng and Jiayi Lu

Client: Eternal Moon

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #171257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eternal Moon Asosiy Funktsiya: Oy keksi qadoqlanishi

Kitob Matni: "Abadiy Oy" — oy keksilari uchun mo'ljallangan sovg'a qutisi dizaynidir. Qadoqlash Kuz Yarim Oyligi mavzusini keng nuqtai nazardan taqdim etib, an'anaviy afsonalarni chetga surib, oyning abadiyligi va odamlarning umumiy taqdiriga urg'u beradi. San'at asari oyni sakkiz xil muhitda tasvirlaydi: olov, gullar, toshlar, bulutlar, dengiz, shamol, tog'lar va o'rmon. Spot rang bosmasi va issiq bosma (folga bosish) texnikalaridan foydalanilgan. Tashqi qutining o'lchami 335x75x195 millimetrni tashkil etib, ichida 70x70x35 millimetrli kichikroq oy keksi qutilari joylashgan.

The Recognition

About the A' Design Award Bronza Mukofoti

Eternal Moon Asosiy Funktsiya: Oy keksi qadoqlanishi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Eternal Moon Asosiy Funktsiya: Oy keksi qadoqlanishi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Eternal Moon Asosiy Funktsiya: Oy keksi qadoqlanishi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Dimensions & Packaging: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tags: Branding, Packaging, Eternal Moon
Production Technology: The printing technologies we use are spot color printing and hot stamping process.
Design Challenge: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspiration: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Project Duration: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Operation Flow: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.