Parsirang Tuxum Ishlab Chiqaruvchisi by Mohsen Koofiani

Parsirang Tuxum Ishlab Chiqaruvchisi by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2025

Parsirang Tuxum Ishlab Chiqaruvchisi

by Mohsen Koofiani

Client: Parsirang Eggs

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

13,222

Verified Award Winner

Verify Award Status for #171319

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Parsirang Tuxum Ishlab Chiqaruvchisi

Dizayn studiyasida dizayner kuchli o'ziga xoslikka ega qadoqlash yaratishni maqsad qilgan. Ular qishloq va yangilik hissini uyg'otish uchun ro'mol taqib turgan tovuqni chizdilar. Sariq rang tuxum sarig'i va ertalabki iliqlikni timsolladi, qizil rang esa energiya va haqiqiylikni qo'shdi. Tipografiya qalin va aniq bo'lib, xabarni tez yetkazishni ta'minladi. Soatlab takomillashtirishdan so'ng, yakuniy dizayn shunchaki qadoqlash emas edi; u qishloq fermasi va yangi tuxumlar haqida hikoya bo'lib, mijozlarga ishonch va sifatni yetkazdi.

The Recognition

About the A' Design Award Bronza Mukofoti

Parsirang Tuxum Ishlab Chiqaruvchisi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Parsirang Tuxum Ishlab Chiqaruvchisi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Parsirang Tuxum Ishlab Chiqaruvchisi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Dimensions & Packaging: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Tags: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Production Technology: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Design Challenge: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Research: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspiration: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Project Duration: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Operation Flow: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Image Credits: Creator, Illustration and Design: Mohsen Koofiani