Wanmu Qianjin Astragalus choyi qadoqlash dizayni by Chushan Design

Wanmu Qianjin Astragalus choyi qadoqlash dizayni by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2025

Wanmu Qianjin Astragalus choyi qadoqlash dizayni

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #171508

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wanmu Qianjin Astragalus choyi qadoqlash dizayni

Wanmu Qianjin — astragalus choyi uchun sovg'a to'plami qadoqlash dizaynidir. Zumrad yashil tashqi quti Qing imperiya muhrlaridan ilhomlangan, o'yma naqshli oltin qoplamali metall lavha bilan bezatilgan. Teksturali qog'oz o'rmon manzarasini eslatadi, oltin zarrali naqshlar esa astragalus resurslariga ishora qiladi. Quti ochilganda zarhal ichki qism va Saihanba manzarasini hosil qiluvchi uchta oltin rangli tortma namoyon bo'ladi. Har bir tortmada o'nta paketcha joylashgan bo'lib, o'ttiz kunlik zaxirani ta'minlaydi. Qadoq qayta to'ldirish imkoniyatiga ega bo'lib, har bir xarid uchun bitta ko'chat ekiladi.

The Recognition

About the A' Design Award Kumush Mukofoti

Wanmu Qianjin Astragalus choyi qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Wanmu Qianjin Astragalus choyi qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Wanmu Qianjin Astragalus choyi qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wanmu Qianjin gift set encapsulates Saihanba's ecological legacy, blending Qing imperial seal motifs with minimalist design. Gilded seals and forest-wave patterns visualize Heaven-Human Unity philosophy. Integrating forest/seal/herb canon symbols with a "one sapling planted per purchase" mechanism, it pioneers a new paradigm for premium wellness gifts that harmonize ecological ethos and commercial innovation.
Dimensions & Packaging: Dimensions: 330mm185mm102mm
Contents: 3 boxes × 10 sachets × 8g (Total 30 sachets/240g)
Tags: Seals, Astragalus, Sustainability, Treasure, Philanthropy, Spirit
Production Technology: The Wanmu Qianjin set embodies eco-aesthetics with textured paper mimicking forestscapes, gold-flecked patterns symbolizing astragalus resources, and Qianlong-style seal plaques reflecting imperial elegance. Three golden drawers assemble into Saihanba landscapes, containing 30-day supply (10 sachets per drawer) with herbal wisdom engraved. Refillable design embodies sustainability principles.
Design Challenge: The design bridges consumption and ecological action: forest-textured paper with gold-flecked patterns metaphorically links Astragalus resources to Saihanba's restoration. Each purchase funds a sapling, transforming consumers into ecological stakeholders. Medicinal value is visualized through deconstructed Qing pharmacopeia motifs, perpetuating Saihanba Spirit via contemporary design semiotics.
Research: This packaging emphasizes the connection between consumer behavior and ecological preservation. It inherits the Saihanba Spirit while addressing modern youth's demand for health-conscious lifestyles. By exploring the modern translation of traditional cultural elements – including royal heritage, desert-to-forest transformation, and Astragalus' medicinal value – the design rejuvenates cultural communication for younger generations and advances Saihanba's green sustainability philosophy.
Inspiration: The Wanmu Qianjin packaging translates Saihanba's ecological narrative, documenting three generations' desert to forest transformation that showcases balance between humanity and nature, reflecting the Eastern philosophy of Heaven Human Unity. By merging Qing imperial hunting heritage with modern ecotechnology elements, it advances the Saihanba Spirit through innovative cultural interpretation.
Project Duration: The Wanmu Qianjin project was launched in Shenzhen, China (September 2024) and fully implemented by January 2025.
Operation Flow: The emerald-green exterior features an engraved gold-plated metal plaque, exuding luxurious appeal. Opening the box reveals a gilded inner chamber, symbolizing the discovery of ecological treasure within vast forests, enhancing perceived value and ritualistic experience. Contains 30 Astragalus tea sachets (8g each, 240g total) – one sachet brews a daily pot, precisely designed for 30-day usage. Compact pouch packaging ensures portability.
Team Members: Yin Peng
Li Linlin
Liu Xinrui
Image Credits: Image : Photographer Saihan Golden Gourd Pharmaceutical Co., Ltd., Wanmu Qianjin, 2025.