D'Caramel Patisserie Brend Identifikatsiyasi, Qadoqlash Dizayni by Olha Takhtarova

D'Caramel Patisserie Brend Identifikatsiyasi, Qadoqlash Dizayni by Olha Takhtarova is a highly esteemed winner of the very prestigious 2025 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2025

D'Caramel Patisserie Brend Identifikatsiyasi, Qadoqlash Dizayni

by Olha Takhtarova

Client: Sot B&d

A' Design Award Bronza Mukofoti Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About D'Caramel Patisserie Brend Identifikatsiyasi, Qadoqlash Dizayni

D'Caramel Patisserie — qandolatchilik do'koni uchun yaratilgan brend identifikatsiyasi va qadoqlash dizaynidir. Tizim logotip, qo'lda chizilgan illyustratsiyalar, naqshlar va uchta o'lchamdagi qutilarni o'z ichiga oladi. Yumshoq pastel ranglar hamda shirinliklar va botanik motivlarning batafsil chizmalari mahsulotlarning qo'lda tayyorlangan xarakterini ifodalaydi. Texasning bluebonnet guli mahalliy element sifatida qo'shilgan. Qutilar ofset bosma va mat qoplama bilan ishlangan yuqori sifatli kartondan tayyorlangan. Aniq kesish (die cutting) usuli qutilarni oson yig'ish va nozik shirinliklarni himoya qilishni ta'minlaydi.

The Recognition

About the A' Design Award Bronza Mukofoti

D'Caramel Patisserie Brend Identifikatsiyasi, Qadoqlash Dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. D'Caramel Patisserie Brend Identifikatsiyasi, Qadoqlash Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. D'Caramel Patisserie Brend Identifikatsiyasi, Qadoqlash Dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo design, custom drawings, packaging design, and pattern creation all contributed to D'Caramel Patisserie's complete brand identity in this project. The outcome is a consistent and polished system where beautiful font, pastel hues, and detailed hand-drawn pictures emphasise the artisan aspect of the brand. Every box is visually interesting and functionally built, therefore enhancing the premium product experience.
Dimensions & Packaging: Large Box: 335mm x 254mm x 89mm
Medium Box: 203mm x 203mm x 108mm
Small Box: 105mm x 102mm x 106mm
Tags: logo design, illustration, pattern, packaging design, patisserie, pastry, bakery,
Production Technology: Made of premium cardboard, the D'Caramel Patisserie packaging guarantees durability and protection for fragile pastries. Offset printing on the boxes produces sharp, vivid pastel hues and intricate hand-drawn pictures. To improve the general visual beauty, a matte finish is used for a gentle, polished tactile sensation. Exact die-cutting and folding processes are employed to provide a sleek, functional structure that enables simple assembly and a seamless unboxing experience.
Design Challenge: The difficulty was to combine all design elements—logo, graphics, patterns, and packaging—into one smooth, sophisticated brand presence. The answer called for a balance of visual richness and clarity to guarantee aesthetic harmony across several box sizes. Integrating regional symbolism subtly into the pattern without overpowering the design demanded a nuanced approach to layout and detailing.
Research: High-end patisserie branding and color psychology were the subjects of in-depth studies meant to influence consumer impressions. Emotional impact was assessed using hand-drawn drawing techniques, which were finally selected for their genuine, handmade quality. Market comparison verified that simple design and pastel hues increase the sense of product value in the luxury dessert category.
Inspiration: Inspired by the beauty of handmade desserts and the spirit of artisanal patisserie, the design pulls from actual pastries and botanical features. Texas's bluebonnet flower incorporation gives it a local cultural flavor. This impact directed the development of intricate designs and the soft, pastel color palette that conjures warmth, elegance, and attention.
Project Duration: April 2024, Texas, US - July 2024, Texas, US
Operation Flow: Designed for simplicity and convenience, the packaging guarantees products are safe and attractively presented. The unfolding structure supports an easy and elegant reveal of the dessert inside. Each component—from the illustrated pattern to the logo placement—was carefully considered to guide customer attention and enhance the tactile experience.