Zhen Yuan Zeng Baytszyu Qadoqlash Dizayni by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.
KumushQadoqlash· 2026
Zhen Yuan Zeng Baytszyu Qadoqlash Dizayni
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award Kumush Mukofoti Winner in Qadoqlash Category
Verified Award Winner
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About Zhen Yuan Zeng Baytszyu Qadoqlash Dizayni
Zhen Yuan Zeng — an'anaviy xitoy spirtli ichimligi bo'lgan eskitilgan baytszyu uchun qadoqlash dizaynidir. Shisha keramikadan tayyorlangan bo'lib, an'anaviy aroq xumining zamonaviy talqini shaklida yasalgan. Aniq geometrik qirralar klassik shaklni nafislashtirib, uning vizual og'irligini kamaytiradi. To'lqinsimon qopqoq xum ichidagi ichimlikning sekin yetilish jarayoniga ishora qiladi. Shisha sulfat qog'ozga o'ralgan bo'lib, bu qog'oz konturni yumshatadi va shaklni qisman yashiradi. Iste'molchi qog'ozni asta-sekin ochib boradi va shisha bosqichma-bosqich namoyon bo'ladi. Qadoq o'lchamlari 85 x 85 x 165 millimetrni tashkil etadi.
The Recognition
About the A' Design Award Kumush Mukofoti
Zhen Yuan Zeng Baytszyu Qadoqlash Dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Zhen Yuan Zeng Baytszyu Qadoqlash Dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Zhen Yuan Zeng Baytszyu Qadoqlash Dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
- Dimensions & Packaging
- 85mm*85mm*H165mm
- Tags
- Premium Baijiu, Cultural Tracing
- Production Technology
- The bottle is made of ceramic and wrapped in sulphate paper on the outside.
- Design Challenge
- The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
- Research
- Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
- Inspiration
- The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
- Project Duration
- August 2024, Shenzhen, China
- Operation Flow
- The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Yuan Jin
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