Wen Liu tomonidan Chateau Loulan Vino shishasi qadoqlash dizayni

Wen Liu tomonidan yaratilgan Chateau Loulan Vino shishasi qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2026 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2026

Chateau Loulan Vino shishasi qadoqlash dizayni

muallif: Wen Liu

Mijoz: Shenzhen Oracle Creative Design Co.,Ltd.

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#173417 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Chateau Loulan Vino shishasi qadoqlash dizayni haqida

Chateau Loulan — Xitoyda ishlab chiqarilgan past alkogolli yarim shirin oq vino uchun qadoqlash dizaynidir. Yorliq metalldan tayyorlangan bo‘lib, qisman rang berilgan va xira (matlashgan) ishlov bilan bezatilgan hamda unda Loulan Go‘zali nomi bilan mashhur afsonaviy siymo tasvirlangan. Xitoy xattotligining "uchar oq" texnikasidan ilhomlangan o‘yma naqshlar yarim shaffof oyna hosil qilib, ichidagi vinoning rangini ko‘rsatib turadi. Shisha asosidagi xattotlik chizgilari vinochilik korxonasi joylashgan cho‘l manzarasini eslatadi. Shishaning o‘lchamlari 76 x 76 x 300 millimetrni tashkil etadi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Chateau Loulan Vino shishasi qadoqlash dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Chateau Loulan Vino shishasi qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Chateau Loulan Vino shishasi qadoqlash dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
O'lchamlar va qadoqlash: 76mmx76mmx300mm
Teglar: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Ishlab chiqarish texnologiyasi: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Dizayn muammosi: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Tadqiqot: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Ilhom: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Loyiha muddati: August - December 2024, Shenzhen, China
Ish jarayoni: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Jamoa a'zolari: Creative Direction: Wen Liu
Design Execution: Weijun Liu