Enfonad tomonidan Shangze Fruit Music Farm Sovg'a qutisi

Enfonad tomonidan yaratilgan Shangze Fruit Music Farm Sovg'a qutisi — Qadoqlash Dizayni tanlov toifasida nufuzli 2026 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2026

Shangze Fruit Music Farm Sovg'a qutisi

muallif: Enfonad

Mijoz: Datong City Dongtian Mining Co., Ltd.

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Shangze Fruit Music Farm Sovg'a qutisi haqida

Shangze Fruit Music Farm — retro kassetali pleer shaklida ishlangan pomidor uchun sovg'a qutisidir. Grafikalar, ranglar va tuzilma 1960-yillardan 1980-yillargacha bo'lgan davrning vizual uslubini eslatadi. Quti ochilganda musiqa moduli ishga tushib, klassik qo'shiqdan moslashtirilgan brend madhiyasini ijro etadi. Dizaynda radiopriyomniklar, tikuv mashinalari, kinolentalar va palma bargli yelpig'ichlarning yassi illyustratsiyalari brend qahramoni Fanxi bilan birgalikda qo'llanilgan. Quti ichidagi pomidor shaklidagi bo'shliqlar mevani ushlab turadi va tashish paytida uni himoya qiladi. Yosh xaridorlarni jalb qilish maqsadida asosiy rang sifatida to'q sariq rang tanlangan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Shangze Fruit Music Farm Sovg'a qutisi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Shangze Fruit Music Farm Sovg'a qutisi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Shangze Fruit Music Farm Sovg'a qutisi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.
O'lchamlar va qadoqlash: 4000*3000px
Teglar: Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP
Ishlab chiqarish texnologiyasi: The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.
Dizayn muammosi: The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.
Tadqiqot: Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.
Ilhom: Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.
Loyiha muddati: The project officially started in Beijing in April 2025 and successfully finished in July of the same year.
Ish jarayoni: When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.
Jamoa a'zolari: Yifeng Qu,
Hanxiao Wang