Jake Wilkins tomonidan Yuplet Branding Korporativ identifikatsiya

Jake Wilkins tomonidan yaratilgan Yuplet Branding Korporativ identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2026 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2026

Yuplet Branding Korporativ identifikatsiya

muallif: Jake Wilkins

Mijoz: Yuplet

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#175650 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Yuplet Branding Korporativ identifikatsiya haqida

Yuplet Branding — qo'lda tayyorlangan va barqaror mahsulotlar savdo maydonchasi uchun yaratilgan korporativ identifikatsiyadir. Tizim yarim oy motiviga asoslangan bo'lib, u maxsus so'z belgisi (wordmark), ikonografiya, illyustratsiyalar va maketlarda izchil qo'llaniladi. Yorqin yashil rang xaridor tajribasini belgilasa, to'yingan binafsha rang sotuvchilarni yo'naltiradi va shu tariqa har bir foydalanuvchi guruhiga aniq vizual signal beradi. Yosh iste'molchilar bilan o'tkazilgan tadqiqotlar asosida ishlab chiqilgan yumaloq shakllar, kuchli kontrast va mobil-birinchi yondashuv elementlari identifikatsiyani raqamli va bosma aloqa nuqtalari bo'ylab kengaytiradi. Raqamli materiallar vektor formatida tayyorlangan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Yuplet Branding Korporativ identifikatsiya A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Yuplet Branding Korporativ identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Yuplet Branding Korporativ identifikatsiya ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
O'lchamlar va qadoqlash: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Teglar: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Ishlab chiqarish texnologiyasi: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Dizayn muammosi: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Tadqiqot: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Ilhom: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Loyiha muddati: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Ish jarayoni: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Jamoa a'zolari: Jake Wilkins