Hellenic Routes Qayta ishlatiladigan vino shishasi by Antonia Skaraki

Hellenic Routes Qayta ishlatiladigan vino shishasi by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2026

Hellenic Routes Qayta ishlatiladigan vino shishasi

by Antonia Skaraki

Client: Elgeka

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Colors

The Design

About Hellenic Routes Qayta ishlatiladigan vino shishasi

Hellenic Routes — madaniy esdalik sifatida yaratilgan qayta ishlatiladigan vino shishasi. To'rtburchak shakldagi shisha idish kitobga o'xshash yassi shaklga ega bo'lib, bu uni ushlash va saqlashni osonlashtiradi. Yorliqlar pochta markalari uslubida ishlangan bo'lib, Gretsiyaning vinochilik hududlariga bog'liq mintaqaviy folklor liboslarini aks ettiradi. Teksturali qoplamaga ega yuqori sifatli qog'oz va nozik detallar bilan chop etish liboslar tasvirlari hamda ramka elementlarini ta'kidlab ko'rsatadi. Shishaning eni 96 mm, chuqurligi 42 mm va balandligi 175 mm. Ushbu shakl uni kolleksiya yoki dekorativ buyum sifatida qayta foydalanishga undaydi.

The Recognition

About the A' Design Award Kumush Mukofoti

Hellenic Routes Qayta ishlatiladigan vino shishasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Hellenic Routes Qayta ishlatiladigan vino shishasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Hellenic Routes Qayta ishlatiladigan vino shishasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas