Chuehfeng Hami Melon Wine Aroq qadoqlash by Yisong Hu

Chuehfeng Hami Melon Wine Aroq qadoqlash by Yisong Hu is a highly esteemed winner of the very prestigious 2026 A' Design Award Oltin Mukofoti in Qadoqlash Dizayni Competition Category.

OltinQadoqlash· 2026

Chuehfeng Hami Melon Wine Aroq qadoqlash

by Yisong Hu

Client: Shijiazhuang Xianxing Brand Design Co., Ltd.

A' Design Award Oltin Mukofoti Winner in Qadoqlash Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chuehfeng Hami Melon Wine Aroq qadoqlash

Chuehfeng Hami qovun aroqining qadog'i Shinjon Uyg'ur Avtonom Rayonidagi Hami shahrining mintaqaviy madaniyatini mahsulotning yuqori qiymati hissi bilan uyg'unlashtirib, Buyuk Ipak Yo'li merosini aks ettiradi. U mahalliy noyob mahsulotni Ipak Yo'li madaniyatini ramziy ifodalovchi Chegara Aroqiga aylantiradi, bunda ekologik toza materiallar va tutatqi ushlagichi vazifasini ham bajaradigan innovatsion shisha qopqog'i qo'llaniladi. Aqlli yorliqlash texnologiyasi an'anani zamonaviy innovatsiya bilan birlashtirib, yuqori sifatli, ko'p funksiyali qadoqlash dizaynini taqdim etadi.

The Recognition

About the A' Design Award Oltin Mukofoti

Chuehfeng Hami Melon Wine Aroq qadoqlash A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Chuehfeng Hami Melon Wine Aroq qadoqlash misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Chuehfeng Hami Melon Wine Aroq qadoqlash kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It transforms the local specialty into a "Frontier Wine" symbolizing Silk Road culture, using eco-friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high-quality, multifunctional packaging design.
Dimensions & Packaging: 170 mm x 170 mm x 50 mm
RFID smart tags
Asymmetrical box design
Distinctive bottle cap
Tags: CHUEHFENG Hami melon wine, Yisong Hu
Production Technology: Embedded RFID smart tags, powered by advanced sensing technology, let users scan with their phone or device to access a dedicated product page with details like product ID, price, manufacturer, and origin. This helps users dive into the Silk Road history, cultural meaning of the packaging design, and the product’s story. Blending digital and interactive features boosts transparency, enhances user experience, and strengthens product interactivity.
Inspiration: This packaging design draws inspiration from Silk Road culture and Hami City's regional characteristics. It features a unique opening mechanism with eco-friendly materials and a bottle cap that doubles as an incense holder. Smart RFID tags provide interactive user experiences and cultural insights. This innovative design blends tradition with technology, enhancing the cultural value of regional products while promoting sustainability and user engagement.
Project Duration: The distinctive bottle cap design gives the bottle a striking identity and memorability, drawing inspiration from the ceremonial crown worn by emperors in China’s Han Dynasty. It incorporates a “scroll” element, vividly capturing the cultural imagery of the Silk Road. Once opened, the cap can be repurposed as an incense holder, seamlessly blending into various home settings while combining aesthetics with functionality.
Operation Flow: The unique asymmetrical box design, paired with a mechanism that slowly raises the wine bottle, breaks from traditional packaging with distinctive, highly recognizable style. The unboxing process feels ceremonial and surprising, creating a visually striking impression and enhancing the user’s emotional experience. The slow-rising mechanism minimizes impact during opening, reducing the risk of damage. As the box opens, the outer white casing, resembling the rising sun over the Tianshan Mountains, complements the bottle’s design, evoking the imagery of a desert sunset, seamlessly blending packaging with regional culture.
Image Credits: Image #1: Yisong Hu
Image #2: Yisong Hu
Image #3: Yisong Hu
Image #4: Yisong Hu
Image #5: Yisong Hu