Bingran Zhao tomonidan Horse Year Xushbo'y tayoqchalar qadoqlash dizayni

Bingran Zhao tomonidan yaratilgan Horse Year Xushbo'y tayoqchalar qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2026 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2026

Horse Year Xushbo'y tayoqchalar qadoqlash dizayni

muallif: Bingran Zhao

Mijoz: BeiHang University

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

4,142

Tasdiqlangan mukofot g'olibi

#179810 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Horse Year Xushbo'y tayoqchalar qadoqlash dizayni haqida

Horse Year — bu xushbo'y tutatqi tayoqchalari uchun qadoqlash seriyasi. Dizayn markazida "ot" ma'nosini anglatuvchi qadimiy muhr yozuvi (seal script) uslubidagi xitoy iyeroglifi turadi bo'lib, u daosizm tumorlarining chiziqli tili va tutun naqshlari bilan uyg'unlashtirilgan. Beshta variant metall, suv, yog'och, olov va tuproqdan iborat Besh Unsur asosidagi rang tsikliga amal qiladi. Beshta qutini yonma-yon qo'yganda, chopib borayotgan ot tasviri hosil bo'ladi. Ichki lotok tortib chiqarilganda, tutatqi tayoqchalari va duo yozuvi namoyon bo'ladi. Qoplamasiz karton, soya asosidagi bo'yoqlar va presslangan sellyuloza lotok qayta ishlashga yordam beradi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Horse Year Xushbo'y tayoqchalar qadoqlash dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Horse Year Xushbo'y tayoqchalar qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Horse Year Xushbo'y tayoqchalar qadoqlash dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
O'lchamlar va qadoqlash: Width 160 mm × Depth 40 mm × Height 70 mm
Teglar: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Ishlab chiqarish texnologiyasi: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Dizayn muammosi: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Tadqiqot: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Ilhom: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Loyiha muddati: The project started in May 2025 in Beijing China and finished in November 2025.
Ish jarayoni: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Patentlar: Bingran Zhao
Rasm mualliflari: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou