Alara Selin Murkozoglu tomonidan Sushico Birlamchi Funksiya: Qadoqlash Dizayni

Alara Selin Murkozoglu tomonidan yaratilgan Sushico Birlamchi Funksiya: Qadoqlash Dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2026 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2026

Sushico Birlamchi Funksiya: Qadoqlash Dizayni

muallif: Alara Selin Murkozoglu

Mijoz: Sushico

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

6,254

Tasdiqlangan mukofot g'olibi

#180080 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Sushico Birlamchi Funksiya: Qadoqlash Dizayni haqida

Kitob Matni: Turkiyadagi birinchi va eng keng tarqalgan Uzoq Sharq restoranlar tarmog‘i sifatida Sushico qadoqlash dizayni brendning mohiyatini yangi nuqtai nazardan qayta talqin qilib, Uzoq Sharq falsafasi va ramzlaridan ilhomlangan vizual tilni shakllantiradi. Osiyo estetikasi har biri o‘z hikoyasini so‘zlovchi maxsus kanji asosidagi tasvirlar orqali zamonaviylashtiriladi. Yapon qizili yetakchilik qiladigan zamonaviy rang palitrasi va brendning ruhiga mos ravishda diqqat bilan tanlangan tipografiya minimal, biroq kuchli tizimni to‘ldiradi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Sushico Birlamchi Funksiya: Qadoqlash Dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Sushico Birlamchi Funksiya: Qadoqlash Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Sushico Birlamchi Funksiya: Qadoqlash Dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
O'lchamlar va qadoqlash: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Teglar: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Ishlab chiqarish texnologiyasi: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Dizayn muammosi: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Tadqiqot: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Ilhom: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Loyiha muddati: 2025 Turkey, İstanbul
Patentlar: Copyrights belong to Sushico 2025
Rasm mualliflari: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.