Zhou Jingkuan tomonidan Tao Hua Ji Sovg'a qutisi qadoqlash dizayni

Zhou Jingkuan tomonidan yaratilgan Tao Hua Ji Sovg'a qutisi qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2026 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2026

Tao Hua Ji Sovg'a qutisi qadoqlash dizayni

muallif: Zhou Jingkuan

Mijoz: Dong'e E Jiao

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#181701 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Tao Hua Ji Sovg'a qutisi qadoqlash dizayni haqida

Tao Hua Ji — teri go'zalligini saqlashga yordam beruvchi va ayollarga mo'ljallangan yengil taom uchun sovg'a qutisi qadoqlash dizayni. Asosiy vizual element sifatida uch o'lchamli ochilgan pushti shaftoli guli xizmat qiladi, bu esa brend nomi va brendning vizual aktivlarini aks ettiradi. Zarhal bosma va relyefli bosma texnikalari gulbarglarga qatlamli tekstura bag'ishlab, uni gavjum do'kon peshtaxtalarida uzoq masofadan ham ko'rinib turishini ta'minlaydi. Dastasi qulay olib yurish imkonini beradi, shu bois quti sovg'a qilish uchun juda mos keladi. Quti ichida shaffof PET qatlamiga naqshlar va mahsulotning asosiy xususiyatlari bosilgan.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Tao Hua Ji Sovg'a qutisi qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Tao Hua Ji Sovg'a qutisi qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Tao Hua Ji Sovg'a qutisi qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
O'lchamlar va qadoqlash: 430*100*255mm
Teglar: TAO HUA JI
Ishlab chiqarish texnologiyasi: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Dizayn muammosi: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Tadqiqot: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Ilhom: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Loyiha muddati: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Ish jarayoni: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Patentlar: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Jamoa a'zolari: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Rasm mualliflari: Zhou Jingkuan（Creator）