Identity Created by Consumer (ICC) Korporativ Identifikatsiya Tizimi by Jone Aleksiunaite

Identity Created by Consumer (ICC) Korporativ Identifikatsiya Tizimi by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2013

Identity Created by Consumer (ICC) Korporativ Identifikatsiya Tizimi

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

A' Design Award Bronza Mukofoti Winner in Grafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Identity Created by Consumer (ICC) Korporativ Identifikatsiya Tizimi

"Iste'molchi tomonidan yaratilgan identifikatsiya" — zamonaviy san'at muzeyi uchun ishlab chiqilgan dinamik korporativ identifikatsiya tizimidir. Tizim doimiy qism va dinamik qismni birlashtiradi. Asosiy vizual elementlar va bosma to'plam doimiy qismni tashkil etadi. Dinamik qism esa tashrif buyuruvchilar tomonidan yaratilgan ma'lumotlar asosida quriladi. Har bir tashrif buyuruvchi shaxsiy ramz va harakat tasvirini hosil qiladi. Ushbu elementlar keyinchalik suvenirlar, harakatlanuvchi grafika va veb-saytda hamda raqamli ekranlarda namoyish etiladigan dinamik logotip uchun qo'llaniladi. Vizual material vektor grafika va yozib olingan video yordamida yaratilgan.

The Recognition

About the A' Design Award Bronza Mukofoti

Identity Created by Consumer (ICC) Korporativ Identifikatsiya Tizimi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Identity Created by Consumer (ICC) Korporativ Identifikatsiya Tizimi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Identity Created by Consumer (ICC) Korporativ Identifikatsiya Tizimi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus