Lithuanian Vodka Gold Vodka qadoqlash dizayni by Studija Creata

Lithuanian Vodka Gold Vodka qadoqlash dizayni by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2015

Lithuanian Vodka Gold Vodka qadoqlash dizayni

by Studija Creata

Client: Stumbras

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

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Colors

The Design

About Lithuanian Vodka Gold Vodka qadoqlash dizayni

Poklik va tiniqlik vodkaning sifatini aks ettiruvchi asosiy xususiyatlardir. Litva vodka bozorining yetakchisi Lithuanian Vodka Gold brendini yangilashda aynan ularni ta'kidlash zarur edi. Shu bilan birga milliy o'ziga xoslikning ba'zi belgilari kiritildi – Lithuanian Vodka nomining o'zi bunday tanlovni talab qildi. Asl etnik motivlar zamonaviy, aniq kompozitsiyaga aylantirildi. Eski yorliqning og'irligi yo'q qilinib, engil, teshilgan bezak yaratilgach, oltin yanada nafis tarzda porlashni boshladi.

The Recognition

About the A' Design Award Bronza Mukofoti

Lithuanian Vodka Gold Vodka qadoqlash dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Lithuanian Vodka Gold Vodka qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Lithuanian Vodka Gold Vodka qadoqlash dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas