Alita Shisha va etiket dizayni by Studija Creata

Alita Shisha va etiket dizayni by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2017

Alita Shisha va etiket dizayni

by Studija Creata

Client: Mv Group

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Colors

The Design

About Alita Shisha va etiket dizayni

Qayta dizayn qilishning asosiy maqsadi umumiy brend xabardorligini oshirish hamda klassik ishlab chiqarish usullari, xom ashyo va sifat kabi ajralib turadigan xususiyatlarni ta'kidlashdir. ALITA ning to'liq rebrendingida yangi shisha, yangilangan logotip, monografiya, kapsula va etiket dizayni mavjud. Mahsulotlar endi ko'pikli sharob va shampan toifasiga xos ko'proq elementlarga ega bo'lib, engil klassik uslub va mustahkamlik qo'shilgan, biroq umumiy holda zamonaviy va yengil hissiyot saqlanib qolgan.

The Recognition

About the A' Design Award Kumush Mukofoti

Alita Shisha va etiket dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Alita Shisha va etiket dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Alita Shisha va etiket dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas