DuePiùTre – Più Che Hamburger Vizual Identifikatsiya by Laura Ferrario

DuePiùTre – Più Che Hamburger Vizual Identifikatsiya by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2017

DuePiùTre – Più Che Hamburger Vizual Identifikatsiya

by Laura Ferrario

Client: Ferrariodesign

A' Design Award Bronza Mukofoti Winner in Grafika Category

15,750

Verified Award Winner

Verify Award Status for #57055

Xizmatlarni ko'rish Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DuePiùTre – Più Che Hamburger Vizual Identifikatsiya

DuePiùTre - bu nafaqat gamburgerlar, balki yangi va asl italyan mahsulotlari bilan qayta ko'rib chiqilgan pastrami va pivoli tovuq go'shtini taklif qiladigan kichik bistrot. Bulldog tanlandi, chunki Birinchi jahon urushi paytida u Amerika Qo'shma Shtatlari dengiz flotining maskoti bo'lgan va u bistrotning sheriklaridan birining uy hayvonlari iti bo'lgan. Joyning ixtiro qilingan nomini qoplash uchun dizayn buldog uchun oshpaz shlyapasini va oziq-ovqat taklif qiladigan muassasa g'oyasini yanada to'g'ridan-to'g'ri etkazishga harakat qiladigan to'lovni o'z ichiga oladi.

The Recognition

About the A' Design Award Bronza Mukofoti

DuePiùTre – Più Che Hamburger Vizual Identifikatsiya A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. DuePiùTre – Più Che Hamburger Vizual Identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. DuePiùTre – Più Che Hamburger Vizual Identifikatsiya ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
Tags: Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
Production Technology: The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
Design Challenge: The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
Inspiration: A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
Project Duration: The project started in April 2015 in Milano and is going on now concerning social and communication
Team Members: Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa
Image Credits: Fotoforma