Fattoria il Gambero - Winery Vizual Identifikatsiya by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Temir Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.
TemirGrafika· 2017
Fattoria il Gambero - Winery Vizual Identifikatsiya
Client: Ferrariodesign
A' Design Award Temir Mukofoti Winner in Grafika Category
Verified Award Winner
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About Fattoria il Gambero - Winery Vizual Identifikatsiya
Fattoria il Gambero o'zining 1880 yilga borib taqaladigan o'z tarixini rivojlantirish maqsadida dinamik va zamonaviy yondashuv bilan bozorga chiqdi. Bu stilize qilingan "G" savdo belgisining sababi; u shishani yopib qo'yadigan tirbandlik hissini bildiradi va kompaniyaga olib boradigan yo'lga o'xshaydi. Sans serif shrifti bu mavhum timsolga mazmun qo'shadi va uning qadimiy o'tmishini hozirgi bilan uzviy bog'laydi. Ranglar butun tasvirga innovatsion teginish beradi, shu bilan birga o'tmishning ma'lum xususiyatlari, masalan, Broshyuraning bo'rttirma qog'ozida saqlanib qolgan.
The Recognition
About the A' Design Award Temir Mukofoti
Fattoria il Gambero - Winery Vizual Identifikatsiya A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Fattoria il Gambero - Winery Vizual Identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Fattoria il Gambero - Winery Vizual Identifikatsiya puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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