Appetisi Pishloq qadoqlash by Fanny De Bray

Appetisi Pishloq qadoqlash by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2020

Appetisi Pishloq qadoqlash

by Fanny De Bray

Client: APPETISI by Granarolo

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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Colors

The Design

About Appetisi Pishloq qadoqlash

Appetisi — tayyor kesilgan pishloqlar liniyasi uchun yaratilgan qadoqlash dizaynidir. Liniya tarkibiga pishloq kublari, maydalangan pishloq va motsarella bo'laklari kiradi. Har bir qadoq plastikdan tayyorlangan bo'lib, shaffof oynachaga ega, shu tufayli ichidagi pishloqni bevosita ko'rish mumkin. Bosma illyustratsiyalar har bir mahsulotga o'ziga xos xarakter beradi va har bir pishloqning qanday ishlatilishini aniq ko'rsatadi. Appetisi nomi uchta g'oyani birlashtiradi: ishtaha, kichik gazak va amaliy foydalanish. Dizayn pishloqni tezkor va qulay tanaffus sifatida taqdim etadi, qadoqlar esa Yevropa supermarketlarida sotiladi.

The Recognition

About the A' Design Award Bronza Mukofoti

Appetisi Pishloq qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Appetisi Pishloq qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Appetisi Pishloq qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray