Sparkling Juice Ichimlik qadoqlash by Mao Ming and Yao Dabin

Sparkling Juice Ichimlik qadoqlash by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2020

Sparkling Juice Ichimlik qadoqlash

by Mao Ming and Yao Dabin

Client: Beijing Platinum Tiande Trading Co., Ltd.

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #86414

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparkling Juice Ichimlik qadoqlash

Sparkling Juice - gazlangan meva ichimligi uchun qadoqlash dizaynidir. Dizayn etiketkani shisha butilkaning shakli bilan uyg'unlashtiradi. Qiyshiq etiketka butilkaning egriligiga mos keladi, kichik meva etiketkasi esa sharbat ta'mini bildiradi. Qo'lda chizilgan illyustratsiyalarda to'rtta hayvon - flamingo, leopard, jirafa va хамелеon - to'rtta mevaga, ya'ni laym, passiflora mevasi, qulupnay va liçiga intilayotgani tasvirlangan. Butilka 290 millilitr sig'imga ega bo'lib, balandligi 20 santimetrni tashkil qiladi. Etiketkada issiq kumush bosma va relyefli bosma texnikalaridan foydalanilgan.

The Recognition

About the A' Design Award Bronza Mukofoti

Sparkling Juice Ichimlik qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Sparkling Juice Ichimlik qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Sparkling Juice Ichimlik qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Dimensions & Packaging: 290ml/20cm/Glass bottle/Glass bottle label
Tags: Juice, glass bottle, packaging, illustration
Production Technology: The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Design Challenge: This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Research: The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Inspiration: The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Project Duration: The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Operation Flow: Glass bottle design, label design, label graphic design, printing process design, market testing.
Team Members: Mao Ming
Yao Dabin
Li Qian
Image Credits: Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming