Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Aroqli shisha qadoqlash by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.
KumushQadoqlash· 2020
Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Aroqli shisha qadoqlash
by Li Zuo
Client: Wendao WD Creativity
A' Design Award Kumush Mukofoti Winner in Qadoqlash Category
Verified Award Winner
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About Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Aroqli shisha qadoqlash
Book Text: Taiyuan ZHI Yuanyi — Moutai Group uchun yaratilgan aroqli shisha qadoqlash dizayni. Dizayn Moutaining an'anaviy uslubidan uzoqlashadi va faqat tanish shisha shaklini saqlab qoladi, u kattalashtirilgan va balandroq qilingan. Suv markaziy mavzu bo'lib xizmat qiladi, chunki aroq his-tuyg'ularni tashuvchi suv sifatida tasvirlanadi. Yuzasida qadimgi rasmiy liboslardan olingan dengiz suvi va qoyalar naqshi, shuningdek an'anaviy hamd va omad ramzlari aks etgan. To'lqinlar, tik turgan toshlar va bulutlar baxt va uzoq umrni anglatadi. Bezak shisha idishga pishirib tushirilgan.
The Recognition
About the A' Design Award Kumush Mukofoti
Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Aroqli shisha qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Aroqli shisha qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Aroqli shisha qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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