InterBrasil Logotype Redesign Tovar Belgisini Qayta Loyihalashtirish by Mateus Matos Montenegro

InterBrasil Logotype Redesign Tovar Belgisini Qayta Loyihalashtirish by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

KumushGrafika· 2020

InterBrasil Logotype Redesign Tovar Belgisini Qayta Loyihalashtirish

by Mateus Matos Montenegro

Client: InterBrasil

A' Design Award Kumush Mukofoti Winner in Grafika Category

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Verified Award Winner

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Portfolioni ko'rish Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About InterBrasil Logotype Redesign Tovar Belgisini Qayta Loyihalashtirish

Brendni qayta ko'rib chiqish va qayta loyihalash uchun ilhomlantiruvchi narsa kompaniya madaniyatida modernizatsiya va integratsiyadagi o'zgarishlar bo'ldi. Yurak dizayni endi brend uchun tashqi ko'rinishga ega bo'lolmaydi, bu nafaqat xodimlar, balki mijozlar bilan ham hamkorlikni ilhomlantiradi. Foyda, sadoqat va xizmat ko'rsatish sifati o'rtasidagi yaxlit ittifoq. Shakldan ranglarga qadar yangi dizayn yurakni B va sog'liqni saqlash kesishmasida birlashtirgan. Ikkala so'z bir-biriga qo'shilib, logotip R va B ni birlashtirgan holda bitta so'z, bitta belgi kabi ko'rinadi. Yurak.

The Recognition

About the A' Design Award Kumush Mukofoti

InterBrasil Logotype Redesign Tovar Belgisini Qayta Loyihalashtirish A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. InterBrasil Logotype Redesign Tovar Belgisini Qayta Loyihalashtirish ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. InterBrasil Logotype Redesign Tovar Belgisini Qayta Loyihalashtirish ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro