Lisa Winstanley tomonidan Peace and Presence Well-Being Brending Grafikning

Lisa Winstanley tomonidan yaratilgan Peace and Presence Well-Being Brending Grafikning — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2020

Peace and Presence Well-Being Brending Grafikning

muallif: Lisa Winstanley

Mijoz: Peace & Presence Well-being UK

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#87317 uchun mukofot holatini tasdiqlash

Ko'proq o'rganish Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Peace and Presence Well-Being Brending Grafikning haqida

Tinchlik va mavjudlik farovonligi - bu Buyuk Britaniyada joylashgan, tana, ong va ruhni yoshartirish uchun refleksologiya, yaxlit massaj va reiki kabi xizmatlarni taqdim etuvchi yaxlit terapiya kompaniyasi. P&PW brendining vizual tili tabiatning nostaljik bolalik xotiralaridan ilhomlangan, ayniqsa daryo qirg'oqlari va o'rmon landshaftlarida joylashgan flora va faunadan olingan tinch, osoyishta va tasalli beruvchi holatni chaqirish istagiga asoslanadi. Ranglar palitrasi Gruziya suvining asl va oksidlangan holatidagi xususiyatlaridan ilhomlanib, o'tmishdagi nostaljidan yana foydalanadi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Peace and Presence Well-Being Brending Grafikning A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Peace and Presence Well-Being Brending Grafikning ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Peace and Presence Well-Being Brending Grafikning ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
O'lchamlar va qadoqlash: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Teglar: branding, visual identity, logo, stationery, packaging, merchandise
Ishlab chiqarish texnologiyasi: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Dizayn muammosi: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Tadqiqot: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Ilhom: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Loyiha muddati: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Ish jarayoni: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.