Meat n Beer Tovar Dizayni by Mateus Matos Montenegro

Meat n Beer Tovar Dizayni by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2020

Meat n Beer Tovar Dizayni

by Mateus Matos Montenegro

Client: Meat n Beer

A' Design Award Bronza Mukofoti Winner in Grafika Category

13,375

Verified Award Winner

Verify Award Status for #87395

Xizmatlarni ko'rish Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Tovar Dizayni

Meat n Beer - bu maxsus go'sht va pivo sotadigan eng yirik do'kon. Logotip uchun ilhom ularning ikkita flagman mahsulotlarini birlashtirishdan kelib chiqdi. Zamonaviy rustik simli ramka vektorida zamonaviy dizayni bilan o'zgartirilgan va an'anaviy an'anaviy element - pivo shishasi bilan o'zaro aloqada bo'lgan an'anaviy shoxli mollar boshlaridan. Uyushma ijobiy va salbiy bo'shliqda, qisqa va oqlangan holda bitta belgiga aylantiriladi, bu erda matn va rasm bitta rasmni hosil qiladi. Tipografiya eski uslubdagi sanoat shriftini o'ynaydi va zamonaviyroq skript bilan aralashtiradi.

The Recognition

About the A' Design Award Bronza Mukofoti

Meat n Beer Tovar Dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Meat n Beer Tovar Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Meat n Beer Tovar Dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro