Diaoyutai Diaoyutai Aroq Qadoqlash Dizayni by Jiabo Lu and Kun Luo

Diaoyutai Diaoyutai Aroq Qadoqlash Dizayni by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2020

Diaoyutai Diaoyutai Aroq Qadoqlash Dizayni

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

25,647

Verified Award Winner

Verify Award Status for #87662

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Diaoyutai Diaoyutai Aroq Qadoqlash Dizayni

Diaoyutai — yuqori sifatli Xitoy aroqi uchun yaratilgan qadoqlash dizaynidir. Qadimgi Xitoyda oliy imperator obrazini ifodalagan ajdaho naqshi asosiy bezak elementi sifatida ishlatilgan. Shisha qopqog'i boy tafsilotlarga ega bo'lib, uning kvadrat shakli imperator hokimiyatini ramziy qilgan nefrit muhrni eslatadi. Shishaning o'zi juda sodda bo'lib qolgan. Boy bezak bilan sodda yuzalar o'rtasidagi kontrast o'ziga xos Xitoy xarakteriga ega tantanavor vizual obrazni yaratadi. Tashqi quti qayta ishlanadigan qog'ozdan, shisha esa an'anaviy Xitoy keramikasidan tayyorlangan.

The Recognition

About the A' Design Award Kumush Mukofoti

Diaoyutai Diaoyutai Aroq Qadoqlash Dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Diaoyutai Diaoyutai Aroq Qadoqlash Dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Diaoyutai Diaoyutai Aroq Qadoqlash Dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017