East Side Italyan Hunarmandchilik Pivosi by Roberto Terrinoni

East Side Italyan Hunarmandchilik Pivosi by Roberto Terrinoni is a highly esteemed winner of the very prestigious 2020 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2020

East Side Italyan Hunarmandchilik Pivosi

by Roberto Terrinoni

Client: Roberto Terrinoni

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #88185

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Colors

The Design

About East Side Italyan Hunarmandchilik Pivosi

Italiyaning markaziy qismida joylashgan kichkina shaharchada mahoratli pivo, har bir pivoning o'z tarixi bor, har bir voqea o'z yorlig'ida aytilgan. Kollaj uslubi oqlangan va ko'p qirrali bo'lish bilan bir qatorda, mahsulotning o'ziga xosligini aks ettiruvchi ba'zi vizual elementlarni, masalan, ismning ma'nosiga, pivoning tipologiyasiga va uning tarkibiy qismlariga ishora qiluvchi elementlarni kiritish imkonini beradi. Korporativ identifikatsiyani aks ettiruvchi logotip dizayni oddiy shaklga asoslangan. Ushbu shakl etiketkalarning buzilishida va har bir pivoning ramziy tizimida rang-barang va geraldik xususiyatlarga asoslangan holda ishlab chiqarilgan.

The Recognition

About the A' Design Award Bronza Mukofoti

East Side Italyan Hunarmandchilik Pivosi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. East Side Italyan Hunarmandchilik Pivosi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. East Side Italyan Hunarmandchilik Pivosi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimensions & Packaging: 8,5x9 cm
Tags: beer, collage, packaging, label, italy,
Production Technology: Paper, off-set print, screen printing polishing
Design Challenge: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Research: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspiration: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Project Duration: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Operation Flow: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Image Credits: video by east side brewing