Wen Liu and Kaichen Xie tomonidan Akimbo Coffee Beer Ichimlik qadoqlash dizayni

Wen Liu and Kaichen Xie tomonidan yaratilgan Akimbo Coffee Beer Ichimlik qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2020 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2020

Akimbo Coffee Beer Ichimlik qadoqlash dizayni

muallif: Wen Liu and Kaichen Xie

Mijoz: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Akimbo Coffee Beer Ichimlik qadoqlash dizayni haqida

Akimbo Coffee Beer — bu qahva brendi va pivo zavodi hamkorligida yaratilgan ikkita hunarmandchilik qahva-pivosi uchun qadoqlash dizaynidir. Pivolar alyuminiy bankalarda sotiladi, tashqi quti esa 115 millimetr uzunlik, 66 millimetr kenglik va 66 millimetr balandlikka ega. Qo‘lda chizilgan illyustratsiya va retro uslubdagi qo‘lda yozilgan shrift bankalarga erkin va yoqimli xarakter bag‘ishlaydi. Illyustratsiyada ikkala brendning maskotlari dengiz bo‘yida serfing qilayotgani tasvirlangan. Dizayn yosh iste'molchilarga qaratilgan bo‘lib, ichimlikning alkogolli ekanligini aniq bildiradi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Akimbo Coffee Beer Ichimlik qadoqlash dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Akimbo Coffee Beer Ichimlik qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Akimbo Coffee Beer Ichimlik qadoqlash dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
O'lchamlar va qadoqlash: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Teglar: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Ishlab chiqarish texnologiyasi: The material of the packaging is an aluminum can.
Dizayn muammosi: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Tadqiqot: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Ilhom: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Loyiha muddati: The project started in September 2018 and finished in October 2018 Shenzhen.
Ish jarayoni: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Jamoa a'zolari: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Rasm mualliflari: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018