Cong Tai Baijiu Asosiy vazifa: Ichimlik qadoqlash by Wen Liu and Junyi Xiao is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.
KumushQadoqlash· 2020
Cong Tai Baijiu Asosiy vazifa: Ichimlik qadoqlash
Client: He Bei Han Dan Cong Tai Wine Business Co.,Ltd
A' Design Award Kumush Mukofoti Winner in Qadoqlash Category
Verified Award Winner
Verify Award Status for #88605The Design
About Cong Tai Baijiu Asosiy vazifa: Ichimlik qadoqlash
Cong Tai Baijiu — kalamush yili munosabati bilan chiqarilgan xitoy aroqi uchun yodgorlik qadoqlash dizayni. Asosiy naqsh an'anaviy xitoy me'morchiligining eshik tutqichidan olingan bo'lib, kalamushni yilni ochadigan birinchi zodiak hayvoni sifatida ifodalaydi. Ichki yorliq boylik va omadni ifodalash uchun kalamush va tanga shakllarini birlashtiradi, tashqi halqa esa jonli effekt uchun nurli naqshdan foydalanadi. Shisha marmar to'qimasiga ega keramikadan ishlangan bo'lib, suv orqali ko'chirish bosmasi bilan pardozlangan.
The Recognition
About the A' Design Award Kumush Mukofoti
Cong Tai Baijiu Asosiy vazifa: Ichimlik qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Cong Tai Baijiu Asosiy vazifa: Ichimlik qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Cong Tai Baijiu Asosiy vazifa: Ichimlik qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
- Dimensions & Packaging
- The packaging box size is 160mm in length, 130mm in width and 320mm in height.
- Tags
- Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
- Production Technology
- The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
- Design Challenge
- The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
- Research
- In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
- Inspiration
- The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
- Project Duration
- The project started in March 2019 and finished in April 2019 in Shenzhen.
- Operation Flow
- For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
- Team Members
- Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.
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