Butterfly Asosiy vazifasi: Samolyot o'rindig'i by James Lee

Butterfly Asosiy vazifasi: Samolyot o'rindig'i by James Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Transport Vositalari, Mobillik va Tashish Dizayni Competition Category.

KumushTransport Vositasi· 2020

Butterfly Asosiy vazifasi: Samolyot o'rindig'i

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

A' Design Award Kumush Mukofoti Winner in Transport Vositasi Category

28,254

Verified Award Winner

Verify Award Status for #88997

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Butterfly Asosiy vazifasi: Samolyot o'rindig'i

Butterfly — bu premium ekonom o'rindiqlari va biznes-klass yassi karavot suitalarini o'zaro almashtirishga imkon beruvchi moslashuvchan samolyot o'tirg'ich tizimi. Har bir Butterfly suitasi bir-biriga nisbatan siljitilgan ikkita orqaga yotadigan o'rindiqdan iborat bo'lib, ikkala o'rindiq birgalikda premium ekonom sifatida sotiladi. Kabina ekipaji deraza yonidagi o'rindiqni ag'darib, yon divan hosil qilishi va bir yo'lovchi uchun biznes-klass suitasini yaratishi mumkin. Yo'lak yonidagi o'rindiqni ham ag'darish uxlash uchun katta yassi sirtni yuzaga keltiradi. Ushbu tizim operatorlarga kabinani o'zgaruvchan talabga moslashtirish va pol maydonidan samarali foydalanish imkonini beradi.

The Recognition

About the A' Design Award Kumush Mukofoti

Butterfly Asosiy vazifasi: Samolyot o'rindig'i A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Butterfly Asosiy vazifasi: Samolyot o'rindig'i ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Butterfly Asosiy vazifasi: Samolyot o'rindig'i ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne