Mi Bluetooth Headset Mini Asosiy vazifa: Garnitura qadoqlash by Xiaomi

Mi Bluetooth Headset Mini Asosiy vazifa: Garnitura qadoqlash by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2020

Mi Bluetooth Headset Mini Asosiy vazifa: Garnitura qadoqlash

by Xiaomi

Client: Xiaomi

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

25,065

Verified Award Winner

Verify Award Status for #89158

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Bluetooth Headset Mini Asosiy vazifa: Garnitura qadoqlash

Mi Bluetooth Headset Mini — bu ixcham sport garniturasi uchun yaratilgan qadoqlash. Garnitura korpusi minimalistik bo'lib, bitta doiraviy tugmani o'z ichiga oladi. Qadoqlashda mashhur musiqachilarning tasvirlaridan foydalanilgan, shu sababli oval korpus bosh, tugma esa ochiq og'iz sifatida idrok qilinadi. Natijada qo'shiqchi yoki dirijyor obrazi shakllanadi va oddiy mahsulotga o'ziga xoslik baxsh etadi. PET laganda garnitura va boshqaruvchi old tomonda joylashadi, simlar esa yashirin qoladi. Qog'oz qopqoq tuzilmani mustahkam saqlaydi. Dizayn 18 dan 29 yoshgacha bo'lgan foydalanuvchilarni jalb qilishga qaratilgan.

The Recognition

About the A' Design Award Kumush Mukofoti

Mi Bluetooth Headset Mini Asosiy vazifa: Garnitura qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Mi Bluetooth Headset Mini Asosiy vazifa: Garnitura qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Mi Bluetooth Headset Mini Asosiy vazifa: Garnitura qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Dimensions & Packaging: dimension: height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, packaging, colorful, musician
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge