Mi Sports Bluetooth Headset Mini Asosiy Funktsiya: Quloqchin Qadoqlash by Xiaomi

Mi Sports Bluetooth Headset Mini Asosiy Funktsiya: Quloqchin Qadoqlash by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2020

Mi Sports Bluetooth Headset Mini Asosiy Funktsiya: Quloqchin Qadoqlash

by Xiaomi

Client: Xiaomi

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #89167

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Sports Bluetooth Headset Mini Asosiy Funktsiya: Quloqchin Qadoqlash

Kitob Matni: Mi Sports Bluetooth Headset Mini — sport Bluetooth quloqchini uchun yaratilgan qadoqlash dizaynidir. Qadoqning old tomonida faqat quloqchinlar va boshqaruv qurilmasi ko'rinadi, kabel esa yashirin holatda qoladi. Ichkaridagi PET taglik quloqchinni joyida mahkam ushlab turadi, qog'ozdan yasalgan qopqoq esa tashqi qobiqni hosil qiladi. Uzoqdan qaralganda, ikkita quloqchin ko'zlarga, boshqaruv qurilmasi esa og'izga o'xshab ko'rinadi. Qo'shilgan ranglar va bosma detallar har bir qadoqni turli ifodaga ega emoji yuziga aylantiradi. Dizayn arzon ishlab chiqarish tannarxi bilan yosh xaridorlarni jalb qilishni maqsad qilgan.

The Recognition

About the A' Design Award Temir Mukofoti

Mi Sports Bluetooth Headset Mini Asosiy Funktsiya: Quloqchin Qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Mi Sports Bluetooth Headset Mini Asosiy Funktsiya: Quloqchin Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Mi Sports Bluetooth Headset Mini Asosiy Funktsiya: Quloqchin Qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Dimensions & Packaging: dimension height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, emoji, packaging, colorful
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge