Yingjiagong Baijiu Asosiy vazifasi: Ichimliklar qadoqlash by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.
KumushQadoqlash· 2020
Yingjiagong Baijiu Asosiy vazifasi: Ichimliklar qadoqlash
Client: Anhui Yingjiagong Jiu Co., Ltd
A' Design Award Kumush Mukofoti Winner in Qadoqlash Category
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- Verified Award Winner
- Verify Award Status for #89960
The Design
About Yingjiagong Baijiu Asosiy vazifasi: Ichimliklar qadoqlash
Yingjiagong Baijiu — bu xitoy distillangan spirtli ichimligi uchun qadoqlash dizayni. Asosiy dizayn elementi sifatida Dabie tog'larining shakli ishlatilgan. Tog' tasvirini hosil qilish uchun an'anaviy xitoy tush surati va chiziqli chizma birlashtirilgan. Katta hajmdagi oq bo'sh joy qo'llanilgan bo'lib, yashil rang asosiy rang hisoblanadi. Tashqi quti xarajatlarni kamaytirish va qayta ishlashga imkon berish uchun plastikdan tayyorlangan. Shisha va qopqoq sepilgan pardoz bilan keramikadan ishlangan. Qutining uzunligi 136 mm, kengligi 116 mm va balandligi 290 mm. Dizayn distilleriyaning tabiiy fermentatsiya muhitini namoyish etadi.
The Recognition
About the A' Design Award Kumush Mukofoti
Yingjiagong Baijiu Asosiy vazifasi: Ichimliklar qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Yingjiagong Baijiu Asosiy vazifasi: Ichimliklar qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Yingjiagong Baijiu Asosiy vazifasi: Ichimliklar qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
- Dimensions & Packaging
- The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
- Tags
- Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
- Production Technology
- The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
- Design Challenge
- In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
- Research
- The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
- Inspiration
- The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
- Project Duration
- The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
- Operation Flow
- he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
- Team Members
- Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019
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