Hong Kong Houseware Fair 2019 Primary Function: Tadbir inshooti by Hong Kong Trade Development Council

Hong Kong Houseware Fair 2019 Primary Function: Tadbir inshooti by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Tadbir va Voqea Dizayni Competition Category.

KumushTadbir· 2020

Hong Kong Houseware Fair 2019 Primary Function: Tadbir inshooti

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

A' Design Award Kumush Mukofoti Winner in Tadbir Category

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Colors

The Design

About Hong Kong Houseware Fair 2019 Primary Function: Tadbir inshooti

Book Text: Hong Kong Houseware Fair 2019 — bu Gonkong Konventsiya va Ko'rgazma Markazida o'tkazilgan savdo yarmarkasi uchun yaratilgan tadbir dizaynidir. Dizayn uchta hududni qamrab oladi: kirish foyesidagi kutib olish inshooti, ko'rgazma zali uchun kirish bezaklari va alohida trend prognozi ekspozitsiyasi. Kutib olish inshooti 30 kvadrat metr maydonga va 5 metr balandlikka ega bo'lib, katta LED ekranni o'z ichiga oladi. Materiallar orasida qayta ishlatiladigan alyuminiy tizimi, LED lentali chiroqlar, akril panellar va bioparchalanadigan gilam bor. Sanoat trendlari hisobotidan olingan ranglar va shakllar uchta hududni bog'lab turadi.

The Recognition

About the A' Design Award Kumush Mukofoti

Hong Kong Houseware Fair 2019 Primary Function: Tadbir inshooti A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Hong Kong Houseware Fair 2019 Primary Function: Tadbir inshooti ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Hong Kong Houseware Fair 2019 Primary Function: Tadbir inshooti ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Dimensions & Packaging: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Tags: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Production Technology: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Design Challenge: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Research: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspiration: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Project Duration: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Operation Flow: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.