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Wood and Tree Plakat by Yu Zhuang

Wood and Tree Plakat by Yu Zhuang is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.


KumushGrafika· 2020

Wood and Tree Plakat

by Yu Zhuang

Client: Jia Saitama

A' Design Award Kumush Mukofoti Winner in Grafika Category

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The Design

About Wood and Tree Plakat

Wood and Tree — Yaponiyaning Tokio shahrida oʻtkazilgan meʼmorlik seminari uchun yaratilgan plakat. Seminarning mavzusi klassik material boʻlmish yogʻochning zamonaviy meʼmorlikdagi yangicha qoʻllanilishidir. Plakatda daraxt halqalarining klassik chizmasini taqlid qilish uchun zamonaviy grafik til ishlatilgan. Naqshni hosil qilish uchun soni, qalinligi, egriligi va rangi turlicha boʻlgan chiziqlar sinovdan oʻtkazildi. Natija tuzilishi jihatidan matematik boʻlsa-da, tabiiy goʻzallik saqlanib qolgan. Plakat oʻlchamlari 210 ga 297 millimetrni tashkil etadi. U kiraverishda namoyish etildi, u yerda tashrif buyuruvchilar kichik varaqalarni olishlari mumkin edi.

The Recognition

About the A' Design Award Kumush Mukofoti

Wood and Tree Plakat A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Wood and Tree Plakat ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Wood and Tree Plakat ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It's a poster for an architecture seminar which is called "Wood & Tree" in Tokyo, Japan. The theme is about new possibility of application of wood which is a kind of classic material on modern architecture. So modern graphic language is used to simulate classic drawing to express annual ring. The main vision is mathematical but still can feel natural beauty.
Dimensions & Packaging
Width 210mm x Height 297mm
Tags
Modern, mathematical, nature, minimal, geometric
Production Technology
Hundreds of annual ring's photo was collected as a reference. Adobe Illustrator is the main software to complete the poster.
Design Challenge
The hardest part is using mathematical graphic to simulate nature shape such as annual ring and expressing both aesthetics at the same time.
Research
The number, thickness, curvature, color, etc. of the lines have been extensively tested to express annual ring.
Inspiration
The inspiration is from annual ring. Wood is a kind of material without life. But different from other material, people can still feel vitality by the smell and texture and so on. The annual ring is the evidence which can prove it was lived as a tree. And the beautiful curve is intoxicating.
Project Duration
The project started in Aug 2018 and finished in September 2019 in Tokyo, and was exhibited in gallery of Myojyuji Saruein September 2018.
Operation Flow
It was displayed at the entrance, visiter could take the small flyers by themselves to understand the theme of the exhibition.
Team Members
Zhuang Yu
Image Credits
Image #1: illustrator Zhuang Yu, 2018.
Image #2: illustrator Zhuang Yu, 2018.
Image #3: illustrator Zhuang Yu, 2018.
Image #4: illustrator Zhuang Yu, 2018.
Image #5: illustrator Zhuang Yu, 2018.

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