Pleady Branding Brend Identifikatsiyasi by Katsumi Tamura

Pleady Branding Brend Identifikatsiyasi by Katsumi Tamura is a highly esteemed winner of the very prestigious 2020 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2020

Pleady Branding Brend Identifikatsiyasi

by Katsumi Tamura

Client: Good Morning Inc

A' Design Award Bronza Mukofoti Winner in Grafika Category

29,478

Verified Award Winner

Verify Award Status for #90561

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pleady Branding Brend Identifikatsiyasi

Pleady Branding — ixtisoslashgan lentalar ishlab chiqaruvchisi uchun yaratilgan brend identifikatsiyasi dasturi. Dastur brend nomini, brend logotipini, qadoqlash, veb-saytlar, mahsulot katalogларini, brend filmlari va savdo ko'rgazmalari stendlarini qamrab oladi. Nom play (o'yin) va ready (tayyor) so'zlarini birlashtiradi. Kommunikatsiya Tape or Lose shiori va logotip orqali o'tuvchi chiziqdan ilhomlangan ayol yugurchining asosiy vizual obrazi atrofida qurilgan. Sariq-yashil brend rangi sportchilarga e'tiborni belgilaydi. Rang boshqaruvi brend rangini qog'ozda, plyonkada va ekranlarda barqaror saqlaydi.

The Recognition

About the A' Design Award Bronza Mukofoti

Pleady Branding Brend Identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Pleady Branding Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Pleady Branding Brend Identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Dimensions & Packaging: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Tags: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Production Technology: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Design Challenge: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Inspiration: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Project Duration: PLEADY launched in July 2019.
Operation Flow: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Team Members: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida