C'YiShu Primary Function: Korporativ identifikatsiya by Wang Zhiqi is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.
KumushGrafika· 2020
C'YiShu Primary Function: Korporativ identifikatsiya
by Wang Zhiqi
Client: WangZhiqi
A' Design Award Kumush Mukofoti Winner in Grafika Category
Verified Award Winner
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About C'YiShu Primary Function: Korporativ identifikatsiya
C'YiShu — arxitektura interyer dizaynini pianino ta'limi bilan birlashtiradigan studiya uchun yaratilgan korporativ identifikatsiyadir. Identifikatsiya xitoy iyerogliflarini fazoviy shakl bilan birlashtiruvchi maxsus ramz atrofida qurilgan. Yordamchi grafika studiyaning biznes yo'nalishlarini — dizayn, pianino, qahva va mebelni ifodalaydi. Ramz yagona logotip emas, balki to'liq vizual tizim sifatida ishlaydi. Qo'llanmalar orasida daftarlar, tashrifnomalar, konvertlar, mato sumkalar va broshlar bor bo'lib, ular kumush bosma, oq issiq shtamplash, maxsus qog'oz va metallni lazer bilan kesish usullaridan foydalangan holda tayyorlangan.
The Recognition
About the A' Design Award Kumush Mukofoti
C'YiShu Primary Function: Korporativ identifikatsiya A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. C'YiShu Primary Function: Korporativ identifikatsiya ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. C'YiShu Primary Function: Korporativ identifikatsiya ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designer have finished the customization of the unique symbol for project, and by filling in the auxiliary graphics representing multiple business forms, the logo is an overall and systematic visual symbol instead of a simple logo. A variety of graphics accomplish the production of a rich, complete and unique brand system, easy to to remember and spread.
- Dimensions & Packaging
- Notepads82mmx190mm, notebooks105mmx148mm, sketch book210mmx297mm, business cards50mmx90mm/50mmx50mm, cards, cloth bags340mmx410mm ,envelope100mmx200mm,File pocket180mmx250mm,Work card70mmx10mm,Brooch20mmx22mm
- Tags
- visual communication design
- Production Technology
- Printing silver Hot stamping white Specialty paper Metal laser Hollowing
- Design Challenge
- Find the appropriate design language to reflect the connotation of the industry and brand
- Research
- The logo combines Chinese characters with spatial form skillfully, and impresses the audience in the communication process through its diversified design of the unique symbols.
- Inspiration
- Dominated by architectural interior design, it combines piano education with the concepts of "Chi" and Sense of Space, aiming to build itself into a studio of diverse spaces for design, piano, coffee, and furniture.
- Project Duration
- The project started in November 2018 in Xi'an and finished in March 2019 in Xi'an, and was won Golden Pin Design Award 2019
- Operation Flow
- Designer have been weighing the use of different graphics to represent corresponding business forms, making repeated trials on the use of stripes of various thickness and gradient, and trying to obtain the effect of detail control as desired.
- Team Members
- WangZhiqi
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