Love&wash Primary Function: Qadoqlash by Alexander Cherkasov

Love&wash Primary Function: Qadoqlash by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2020

Love&wash Primary Function: Qadoqlash

by Alexander Cherkasov

Client: Love&wash

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

26,691

Verified Award Winner

Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Primary Function: Qadoqlash

Love&wash — kir yuvish kukunlari, kir yuvish geli, kapsulalar va dog' ketkazgichni o'z ichiga olgan bir qator kir yuvish mahsulotlari uchun qadoqlash dizayni. Konsepsiya bir-birini quchoqlab turgan kiyimlarning oddiy metaforasi orqali g'amxo'rlikni ifodalaydi. Rangli matolar uchun mo'ljallangan kukun yorlig'ida to'q sariq futbolka va jinsi ko'ylak quchoqlashadi. Logotipning harflari xuddi shu g'oyani takrorlash uchun bir-biriga zich joylashtirilgan. Fon ranglari mahsulotlarni ajratib turadi, ko'k rangdagi tipografiya esa tozalik va poklikni anglatadi. Qadoqlash karton va plastikdan tayyorlangan bo'lib, biologik parchalanadigan materiallardan foydalanish rejalashtirilgan.

The Recognition

About the A' Design Award Kumush Mukofoti

Love&wash Primary Function: Qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Love&wash Primary Function: Qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Love&wash Primary Function: Qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin