Heesoo Son and Seoyeon Yoon tomonidan Darin Koreyaliklarga Mo'ljallangan Oziq-Ovqat

Heesoo Son and Seoyeon Yoon tomonidan yaratilgan Darin Koreyaliklarga Mo'ljallangan Oziq-Ovqat — Qadoqlash Dizayni tanlov toifasida nufuzli 2020 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2020

Darin Koreyaliklarga Mo'ljallangan Oziq-Ovqat

muallif: Heesoo Son and Seoyeon Yoon

Mijoz: Darin

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Darin Koreyaliklarga Mo'ljallangan Oziq-Ovqat haqida

Darin zamonaviy odamlarni Koreyaning an'anaviy oziq-ovqat mahsulotlarini iste'mol qilishni istamaslikdan xalos qilish uchun ishlab chiqilgan bo'lib, u charchagan jamiyatdagi koreyslarning an'anaviy sezgir oziq-ovqat do'konlarida ishlatilgan tasvirlanmagan rasmlardan farqli o'laroq, paketlarni zamonaviy odamlarning hissiyotlariga etkazib berishda sodda, aniq va ravshan ko'rinishga ega. . Barcha dizaynlar qon aylanishining motiflaridan qilingan bo'lib, charchagan 20 va 30-yillarning hayoti va sog'lig'ini ta'minlash maqsadini tasavvur qiladi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Darin Koreyaliklarga Mo'ljallangan Oziq-Ovqat A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Darin Koreyaliklarga Mo'ljallangan Oziq-Ovqat ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Darin Koreyaliklarga Mo'ljallangan Oziq-Ovqat ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
O'lchamlar va qadoqlash: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Teglar: package design, korea, graphic design, pattern, healthcare, branding
Ishlab chiqarish texnologiyasi: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Dizayn muammosi: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Tadqiqot: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Ilhom: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Loyiha muddati: The project started in September 2018 in Korea and finished in November 2018
Ish jarayoni: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Jamoa a'zolari: Heesoo Son
Seoyeon Yoon
Rasm mualliflari: Heesoo Son and Seoyeon Yoon