Tong Wen tomonidan Terark Vizual Identifikatsiya Dizayni

Tong Wen tomonidan yaratilgan Terark Vizual Identifikatsiya Dizayni — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2020

Terark Vizual Identifikatsiya Dizayni

muallif: Tong Wen

Mijoz: Tong Wen

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

10,547

Tasdiqlangan mukofot g'olibi

#93931 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Terark Vizual Identifikatsiya Dizayni haqida

Terark — katta hajmdagi ma'lumotlarni qayta ishlash xizmatlarini taqdim etuvchi texnologik kompaniya uchun ishlab chiqilgan vizual identifikatsiya. Dizayn nuqtali matritsa va bir nechta gradient ranglarning uyg'unligiga asoslangan. Silliq bog'langan nuqtalar kompaniya nomining birinchi harfi bo'lgan T harfini hosil qiladi. Identifikatsiyani turli maqsadlarda qo'llash imkonini berish uchun bir nechta gradient soyalar taqdim etilgan. Bosma va boshqa materiallarda foydalanish uchun maxsus shrift va nuqtali naqsh ham ishlab chiqilgan. Identifikatsiya broshyuralar, yilliklar, vizit kartalar va suv shishalariga qo'llanilgan.

Tan olinish

A' Design Award Temir Mukofoti haqida

Terark Vizual Identifikatsiya Dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Terark Vizual Identifikatsiya Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Terark Vizual Identifikatsiya Dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
O'lchamlar va qadoqlash: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Teglar: Technology, branding, identity, logo, font
Ishlab chiqarish texnologiyasi: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Dizayn muammosi: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Tadqiqot: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Ilhom: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Loyiha muddati: This project took 3 month from end to end. Main design part was done in San Francisco.
Ish jarayoni: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.