Willy Lai and Dave Torres tomonidan Macy’s App Redesign Primary Function: Mobil xarid ilovasi

Willy Lai and Dave Torres tomonidan yaratilgan Macy’s App Redesign Primary Function: Mobil xarid ilovasi — Mobil Texnologiyalar, Ilovalar va Dasturiy Ta'minot Dizayni tanlov toifasida nufuzli 2020 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushMobil· 2020

Macy’s App Redesign Primary Function: Mobil xarid ilovasi

muallif: Willy Lai and Dave Torres

Mijoz: Macy's

Mobil toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Macy’s App Redesign Primary Function: Mobil xarid ilovasi haqida

Macy's App — Android va iOS qurilmalari uchun 2019-yilda qayta ishlab chiqilgan mobil xarid ilovasi. Ilova mijozlarga smartfon yoki planshet orqali moda, go'zallik va uy mahsulotlarini ko'rib chiqish hamda sotib olish imkonini beradi. Dizayn toza va sodda bo'lib, moda ommaviy axborot vositalari va iste'molchi texnologiyalari mahsulotlaridan vizual ilhom oladi. Kameraga asoslangan vositalar skanerlash va to'lovni qo'llab-quvvatlaydi, kengaytirilgan reallik funksiyalari esa mijozlarga sotib olishdan oldin mahsulotlarni ko'rib chiqish imkonini beradi. Qayta ishlab chiqish keng qamrovli foydalanuvchi tadqiqoti va mijozlar fikr-mulohazalariga asoslangan bo'lib, ishga tushirilgandan so'ng foydalanuvchilar faolligi oshdi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Macy’s App Redesign Primary Function: Mobil xarid ilovasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Macy’s App Redesign Primary Function: Mobil xarid ilovasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Macy’s App Redesign Primary Function: Mobil xarid ilovasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
O'lchamlar va qadoqlash: We developed native apps for Android and iOS platforms.
Teglar: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Ishlab chiqarish texnologiyasi: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Dizayn muammosi: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Tadqiqot: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Ilhom: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Loyiha muddati: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Ish jarayoni: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Jamoa a'zolari: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Rasm mualliflari: Images courtesy of Macys.