Willy Lai and Dave Torres tomonidan Macy’s Website Veb-sayt interfeysi

Willy Lai and Dave Torres tomonidan yaratilgan Macy’s Website Veb-sayt interfeysi — Interfeys, Interaktiv va Foydalanuvchi Tajribasi Dizayni tanlov toifasida nufuzli 2020 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushInterfeys· 2020

Macy’s Website Veb-sayt interfeysi

muallif: Willy Lai and Dave Torres

Mijoz: Macy's

Interfeys toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Macy’s Website Veb-sayt interfeysi haqida

Macy's veb-sayti — bu mijozlarga Macy's taklif qilayotgan mahsulotlarni ko‘rib chiqish va sotib olish imkonini beruvchi onlayn chakana savdo interfeysidir. Veb-sayt mijozlar fikr-mulohazalariga javoban qayta ishlab chiqilgan bo‘lib, moda ommaviy axborot vositalari va iste’molchi texnologiyalari mahsulotlaridan ilhomlangan toza va sodda tuzilishga ega bo‘ldi. Moslashuvchan veb-texnologiyalar noutbuklar, planshetlar va smartfonlar orqali kirish imkonini beradi. Ishga foydalanuvchi so‘rovlari, intervyular, A/B testlash va foydalanish qulayligi testlarini o‘z ichiga olgan keng qamrovli tadqiqot yo‘l ko‘rsatdi. Soddalashtirilgan tuzilma xarid qilish jarayonini yaxshiladi va foydalanuvchilarning faolligini oshirdi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Macy’s Website Veb-sayt interfeysi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Macy’s Website Veb-sayt interfeysi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Macy’s Website Veb-sayt interfeysi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
O'lchamlar va qadoqlash: We developed resonsive web design across different devices.
Teglar: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Ishlab chiqarish texnologiyasi: We utilized modern responsive web technologies.
Dizayn muammosi: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Tadqiqot: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Ilhom: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Loyiha muddati: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Ish jarayoni: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Jamoa a'zolari: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Rasm mualliflari: Images courtesy of Macys.