Gary Lawson tomonidan Wilsons It Ko'ppak Ozuqasi Qadoqlash Dizayni

Gary Lawson tomonidan yaratilgan Wilsons It Ko'ppak Ozuqasi Qadoqlash Dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2020 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2020

Wilsons It Ko'ppak Ozuqasi Qadoqlash Dizayni

muallif: Gary Lawson

Mijoz: Lawson Design

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

11,748

Tasdiqlangan mukofot g'olibi

#94058 uchun mukofot holatini tasdiqlash

Kutish ro'yxatiga qo'shilish Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Wilsons It Ko'ppak Ozuqasi Qadoqlash Dizayni haqida

Wilsons — sovuq presslangan it ozuqasi uchun qadoqlash dizaynidir. Assortiment uchta mahsulotni o'z ichiga oladi, ularning har biri 2,5 kg va 10 kg qopларда taklif etiladi. Britaniya orollarining manzarali tasvirlari har bir qopni o'rab turadi, va har bir mahsulot o'ziga xos nom va rang palitrasiga ega. Qoplar suvga asoslangan siyohlar bilan flexografik usulda CMYK texnologiyasida, oq siyoh bilan to'liq qoplangan qatlam ustiga bosiladi, so'ngra shaffof himoya laki bilan yakunlanadi. Og'ir qog'oz qoplar o'rniga qayta yopiladigan zamok bilan jihozlangan yengil folga qoplar qo'llaniladi, bu esa ozuqani uzoqroq muddat yangi holatda saqlashga va chiqindilarni kamaytirishga yordam beradi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Wilsons It Ko'ppak Ozuqasi Qadoqlash Dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Wilsons It Ko'ppak Ozuqasi Qadoqlash Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Wilsons It Ko'ppak Ozuqasi Qadoqlash Dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
O'lchamlar va qadoqlash: The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
Teglar: pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
Ishlab chiqarish texnologiyasi: Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
Dizayn muammosi: Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
Tadqiqot: Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
Ilhom: Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
Loyiha muddati: The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
Ish jarayoni: Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
Rasm mualliflari: Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson